void, unenforceable or inapplicable in a jurisdiction without
specifying which provisions are or are not void, unenforceable
or inapplicable within this Commonwealth. This subclause shall
not apply to a health club as defined under section 2 of the act
of December 21, 1989 (P.L.672, No.87), known as the Health Club
Act.
(xxii) Engaging in any other fraudulent or deceptive conduct
which creates a likelihood of confusion or of misunderstanding.
Section 2. Sections 3 and 9.2(a) of the act are amended to
read:
Section 3. Unlawful Acts or Practices; Exclusions.--Unfair
methods of competition and unfair or deceptive acts or practices
in the conduct of any trade or commerce as defined by subclauses
(i) through [(xxi)] (xxii) of clause (4) of section 2 of this
act and regulations promulgated under section 3.1 of this act
are hereby declared unlawful. The provisions of this act shall
not apply to any owner, agent or employe of any radio or
television station, or to any owner, publisher, printer, agent
or employe of an Internet service provider or a newspaper or
other publication, periodical or circular, who, in good faith
and without knowledge of the falsity or deceptive character
thereof, publishes, causes to be published or takes part in the
publication of such advertisement.
Section 9.2. Private Actions.--(a) Any person [who
purchases or leases goods or services primarily for personal,
family or household purposes and thereby suffers any
ascertainable loss of money or property, real or personal, as a
result of the use or employment by any person of a method, act
or practice] which uses or employs a method, act or practice
declared unlawful by section 3 of this act[, may bring a private
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