generated by artificial intelligence without clear and
conspicuous disclosure, including written text, images, audio
and video content and other forms of media. A disclosure under
this subclause must state that the content was generated using
artificial intelligence and must be presented in a manner
reasonably understandable and readily noticeable to the
consumer.
* * *
(14) "Artificial intelligence" means an artificial system
that performs tasks under varying and unpredictable
circumstances without significant human oversight or can learn
from experience and improve such performance when exposed to
data sets, is developed in any context, including, but not
limited to, software or physical hardware, and solves tasks
requiring human-like perception, cognition, planning, learning,
communication or physical action, or is designed to think or act
like a human, including, but not limited to, a cognitive
architecture or neural network, or act rationally, including,
but not limited to, an intelligent software agent or embodied
robot that achieves goals using perception, planning, reasoning,
learning, communication, decision making or action, or a set of
techniques, including, but not limited to, machine learning,
that is designed to approximate a cognitive task.
Section 2. Section 3(a) of the act is amended to read:
Section 3. Unlawful Acts or Practices; Exclusions.--(a)
Unfair methods of competition and unfair or deceptive acts or
practices in the conduct of any trade or commerce as defined by
subclauses (i) through [(xxi)] (xxii) of clause (4) of section 2
of this act and regulations promulgated under section 3.1 of
this act are hereby declared unlawful. The provisions of this
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