guarantee, warranty or policy that is generated by a consumer-
facing artificial intelligence utilized by a business.
[(xxi)] (xxii) Engaging in any other fraudulent or deceptive
conduct which creates a likelihood of confusion or of
misunderstanding.
* * *
(14) "Artificial intelligence" means an artificial system
that:
(i) performs tasks under varying and unpredictable
circumstances without significant human oversight or can learn
from experience and improve such performance when exposed to
data sets;
(ii) is developed in any context, including software or
physical hardware; and
(iii) solves tasks requiring human-like perception,
cognition, planning, learning, communication or physical action,
or is designed to think or act like a human, including a
cognitive architecture or neural network, or act rationally,
including an intelligent software agent or embodied robot that
achieves goals using perception, planning, reasoning, learning,
communication, decision making or action, or a set of
techniques, including machine learning, that is designed to
approximate a cognitive task.
Section 2. Section 3(a) of the act is amended to read:
Section 3. Unlawful Acts or Practices; Exclusions.--(a)
Unfair methods of competition and unfair or deceptive acts or
practices in the conduct of any trade or commerce as defined by
subclauses (i) through [(xxi)] (xxii) of clause (4) of section 2
of this act and regulations promulgated under section 3.1 of
this act are hereby declared unlawful. The provisions of this
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