campaign, shall develop outreach efforts and provide information
to the general public on:
(1) the link between mental health issues and the COVID-19
pandemic, including, but not limited to, post-traumatic stress
disorder, anxiety, depression and substance use disorder;
(2) resources for first responders, health care workers,
other frontline workers and their families experiencing mental
health issues related to the COVID-19 pandemic, including, but
not limited to, post-traumatic stress disorder, anxiety,
depression and substance use disorder, including the programs
provided by the department and other Federal, State and local
social services and mental health agencies during the COVID-19
pandemic;
(3) any telephone helpline established by the department for
first responders and health care workers experiencing mental
health issues due to their work during the COVID-19 pandemic,
including, but not limited to, post-traumatic stress disorder,
anxiety, depression and substance use disorder; and
(4) anxiety-reducing strategies and other methods to manage
stress, depression and other symptoms of post-traumatic stress
disorder during the COVID-19 pandemic.
(c) The following shall apply:
(1) The public awareness campaign shall target the general
public and first responders, health care workers, other
frontline workers and their families through a variety of media,
including television, radio, print and on the department's
publicly accessible Internet website.
(2) The secretary shall provide for the development of
advertisements by signs, billboards, placards, posters and
displays, in English and Spanish, on the public awareness
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